Radical Design: Italian Anti-Design (1960–1975)

Radical Design: Italian Anti-Design (1960–1975)

Florence, 1966. A group of young Italian architects found Archizoom Associati and begin producing provocative projects that question every certainty of modern design. While Good Design champions rationality and the Ulm School systematizes methodology, an Italian avant-garde radically rejects functionalism. Radical Design emerges—oppositional, conceptual, provocative. This movement, which dominates Italy from 1966 to 1975, does…

Italian Design (1950–1980):  a creative age of Dolce Vita

Italian Design (1950–1980): a creative age of Dolce Vita

When Milan Reinvents Daily Life Through Industrial Beauty Milan, 1954. In the workshops of Via Durini, Gio Ponti contemplates a Chiavari peasant chair that is one hundred and fifty years old. Around him, Italy is rising from its ashes with a vigor that astonishes all of Europe. That afternoon, Ponti decides to reinvent this anonymous…

Plastic Freedom: The Design Revolution of the 1960s
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Plastic Freedom: The Design Revolution of the 1960s

196O: a new (design) Revolution is coming… The organic design movement experienced a significant boom in the late 1950s, building upon the pioneering work of figures like Eero Saarinen. The 1960s marked a radical turning point in contemporary design history. Amidst social upheavals and the excitement of technological progress, design evolved from functionalism to emotional,…

Organic Design, The Art of Harmonizing Nature and Functionality
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Organic Design, The Art of Harmonizing Nature and Functionality

Modern design, minimalist design, or organic design: these decorative vocabulary terms may seem vague, but they reveal distinct philosophies. Organic design, an artistic movement born in the 1950s, revolutionizes our relationship with space by placing harmony between humans and nature at the heart of its creative approach. What is Organic Design? Complete Definition Organic design…