When Matter Becomes Signature The contemporary kitchen is no longer built on compromise. It asserts itself as a space of expression where every surface tells a story, where every material dialogues with everyday life without denying beauty. Over the decades, the household goods industry has dominated people’s minds with its standardization and uncluttered functionalism. However,…
New York, 1950. The Museum of Modern Art inaugurates its first “Good Design” exhibition, organized by Edgar Kaufmann Jr. In the MoMA galleries, Scandinavian furniture, Japanese objects, and American ceramics coexist according to a single criterion: the intrinsic quality of design, regardless of price or prestige. While Mid-Century Modern celebrates American prosperity and Europe rebuilds,…
Florence, 1966. A group of young Italian architects found Archizoom Associati and begin producing provocative projects that question every certainty of modern design. While Good Design champions rationality and the Ulm School systematizes methodology, an Italian avant-garde radically rejects functionalism. Radical Design emerges—oppositional, conceptual, provocative. This movement, which dominates Italy from 1966 to 1975, does…
Are you looking for a top-of-the-range sofa with an original, soft and timeless design? ? The famous Cameleonda Sofa may be just what you’re looking for. In leather or fabric, the Camaleonda has become THE viral sofa of this decade! Created in 1970 by Italian designer Mario Bellini for B&B Italia, this modular sofa with…
When Milan Reinvents Daily Life Through Industrial Beauty Milan, 1954. In the workshops of Via Durini, Gio Ponti contemplates a Chiavari peasant chair that is one hundred and fifty years old. Around him, Italy is rising from its ashes with a vigor that astonishes all of Europe. That afternoon, Ponti decides to reinvent this anonymous…
196O: a new (design) Revolution is coming… The organic design movement experienced a significant boom in the late 1950s, building upon the pioneering work of figures like Eero Saarinen. The 1960s marked a radical turning point in contemporary design history. Amidst social upheavals and the excitement of technological progress, design evolved from functionalism to emotional,…
Boffi: Milanese Heritage in Service of Exceptional Design In the very exclusive universe of Italian high-end kitchens, one brand has reigned supreme since 1934: Boffi. This Milanese house has revolutionized the art of conceiving culinary space, transforming the kitchen into a true aesthetic manifesto where every detail tells a story of passion and excellence. Founded…
Joe Colombo Design: Let’s get modular ! A true star designer of the 60s, Joseph “Joe” Colombo was one of the most innovative Italian designers of the 20th century. Despite a career cut short by his death at the age of 41, he left a profound imprint on the history of contemporary design. Through his…
Design: Vico MagistrettiManufacturer: Cassina, 1973 The Softer Revolution Some designs don’t arrive with noise. They slip into the world quietly — intuitive, tactile, perfectly timed.The Maralunga sofa, designed by Vico Magistretti and produced by Cassina in 1973, is one of them. Softly shaped, surprisingly smart, and emotionally intelligent, it became an instant icon — and…
